In today’s era of accessible technology, the internet has taken over many aspects of our life, including shopping! With e-commerce becoming such an integral part of daily life, it is important for small business owners to showcase their products on a website to drive their sales forward. At the very least, small business owners should at least have a basic presence online. If you are just getting started, here are 5 pages that every e-commerce website should include:
Homepage
The homepage of your website acts as the storefront. It welcomes customers and provides them with all the vital information about the business. To maximize optimization, you must focus on the flow of the important information and provide easy to follow ‘call to actions’ or CTAs.
About Us
The “About Us” page gives your customers an insight into the fundamentals of your business, including:
- Who you are
- The values your company upholds
- What you do
- Your business mission and vision
- If you’re currently hiring
Make sure you provide a CTA that lets people get in touch with you in case they want to know more.
Contact Us
Of all the pages you list on your website, the “Contact Us” page is the most important one in terms of making your business more accessible to customers. It’s important to use this page to your advantage!
Your “Contact Us” page must include:
- Your exact hours of operation
- Physical store/head office location
- Your phone number
- Links to your social media channels
Don’t forget to add a CTA or an option for customers to chat with you.
Return Policy
If you are running an e-commerce portal, it is very important to clearly and effectively outline your return and exchange policies to avoid confusion. Your customers will appreciate this!
Terms Of Use
Including a well-drafted set of terms and conditions will go a long way in protecting your business entity legally. These terms act as a set of rules that are followed by your customer and you when a purchase is made and limits the chances of liabilities in case there is any conflict.
Now that you know what information to put out on your website to create a solid and successful e-commerce business, there should be nothing holding you back!
